Your domain is the asset. We treat it that way.

Why graduation protects the domain

Inbox providers watch how people react to your mail. When recipients ignore, delete, or mark mail as spam, your domain's reputation drops, and future mail, including mail to customers, is more likely to land in spam.

Spray is what trains those reactions: generic copy, sent to anyone, in volume. The graduation exam blocks exactly that. A draft that does not name a real buyer, a real problem, and one clear ask does not send. Fewer, more relevant emails mean fewer reasons for anyone to hit “report spam.”

Warmup

A new domain or mailbox has no reputation yet. Sending a lot from it on day one looks like a spammer. So a seat starts small and ramps up gradually over the first weeks, and we watch bounces and replies as it does.

Many teams send outbound from a separate, closely related domain (for example, a “try” or “get” version of your main domain) so the main domain that carries invoices and customer mail stays protected. We will talk through this at kickoff.

Per-seat sending limits

Each seat has its own daily cap, agreed at kickoff and raised only when the signals look healthy. A cap means one seat cannot spend your reputation in an afternoon, and a mistake stays small.

• Caps are per seat, so Growth and Scale agents do not pile onto one mailbox.
• Volume ramps slowly and is paused, not pushed, if bounces or complaints rise.
• Follow-ups are few and short. Silence is an answer too.

SPF, DKIM, and DMARC

These are three DNS records that let inbox providers check that mail claiming to be from your domain really is. Google and Yahoo now expect them from anyone sending in volume.

If these are missing or wrong, we will flag it before the first send. A seat does not go live on a domain that fails basic authentication.

Opt-outs

Every email makes it easy to say no. When someone opts out or asks not to be contacted, they are removed from future sends from that seat and added to your exclusion list. We do not argue, re-sequence, or “just check in.”

• A clear way to opt out in every email.
• Opt-outs and “not interested” replies are honored promptly.
• Your existing customers and do-not-contact lists go in the ICP exclusions from day one.

What we will not do

• Email people who have no plausible reason to hear from you.
• Spoof, hide, or fake the sender.
• Use misleading subject lines or “Re:” on a first email.
• Push volume past the cap to hit a number.

This page is a plain-English overview, not legal advice. Email rules differ by country (for example CAN-SPAM in the US, and GDPR and PECR in the UK and EU). Check with your own counsel about your situation. Questions: tom@fxginteractive.com. See also how a seat works.

Graduate first. Then send.

Pick a seat, pay by card, and kickoff starts right after checkout. Questions go to tom@fxginteractive.com.